5 Mobile Marketing Trends That Will Adapt In 2016:
Mobile marketing strategies now spread across all industries. Due to rapid changes in mobile technology & marketing approaches, marketers adopts new marketing trends to come their way and integrate their promotional strategies
Which technology is going to gain more prominence? What are topmost trends that we can expect in the coming year? What new hardware will make headlines?
5 Mobile Marketing Trends That Will Adapt In 2016
Based on the results of a recent marketing trends poll, here a list of five top marketing trends is given below that are related to mobile marketing.
- Marketing Automation:
According to a report 56 % company uses email marketing but those uses email marketing about 75% or more to purchase marketing automation software over the next year. This means marketing automation is slated to grow exponentially in the coming year.
There are also many significant changes, which include:
- Marketing automation software evolves that it is easy to use and reduces time, efforts and resources for digital marketers
- Marketing Automation software will become more mobile friendly than ever and this will allow marketers to carry out their marketing campaigns through mobile devices.
- It will be easier for marketers to determine their valuable customers, their spending & purchasing habits as well as their browsing habits.
- Content marketing: 360 degree video
Content marketing is another trend which is useful to grow mobile marketing. Content marketing in 2016 or beyond is that it is going to be more interactive and engaging for the target audience and best example of it is 360 degree video. 360° Video has a lot of potential, which is being explored by tech-giants Google and facebook.
360 degree video features:
360-Degree video ads will produce a more engaging & immersive environment, which help marketer make more impact on target users
Through 360 degree video target audience don’t miss a single thing and they can watch video in any angle.
These videos are deep-rooted in Virtual Reality & they will retain viewer’s attention more than any other form of content.
- Big Data:
Big Data Analysis will help marketers to understand their buyers. Big Data is getting more popular in upcoming days as several numbers of mobile users routinely use their devices to interact with brands or businesses. Real time benefits will be provided to the customer through big data analysis.
- Mobile Marketing – Mobile Payments & Location Based Marketing will Take Precedence:
In the coming year the Location based mobile marketing strategies will be widely used by the marketers. It will help marketers create an interactive experience for their customers by offering real-time, customized alerts about discounts and deals, which help them, become loyal customers. These trends will helpful marketers as create loyal customers the first and foremost & give them more personalized services in the future. Even mobile payments will also become mainstream and integrated with mobile marketing.
Mobile payment feature will allow customers to directly buy anything of their choice by tapping ‘buy it’ button and get the option to make payments using Apple Pay. Mobile payment is virtual, card less, costless payment system hint at a future customers will only have to walk in a store and get all the stuff they need without waiting in a queue. When customer like a product of choice of their then they only require to scan the barcode with their device, add it to their card and walk to the mobile payment counter and pay with their mobile. It is well defined strategies and more secure.
- Wearable and internet of things:
IOT aims for ‘zero human intervention’. A lot has been said IOT or internet of things. As smart objects like smart cars, smart watches and smart houses enter the mainstream, IOT will get more prominence than ever.
One best example of IOT is – Apple watches a wearable. The wearable can be used to unlock hotel rooms without keys and can also be used to directed HVAC systems in home in the future. This new trend of technology allows marketers to promote their products & services to their target users or audience on a more personal basis by relaying information on their devices in real-time.